The Goose gets Hooked Up!

Orleans, MA, Oct. 24, 2014 – Goose Hummock owners Jan (left) and Phil Howarth (left center), seal the deal for the merger of The Hook-Up! and The Goose Hummock Shops with Hook-Up! co-owner Capt. Eric Stewart (right center) and store manager Danny Jones (right) with a handshake and a smile.

It’s Still All About The Bite!

ORLEANS, Mass. –Bluefish Outfitters, Inc., parent company of the Goose Hummock Shops located on Town Cove in Orleans, is pleased to announce the acquisition of The Hook-Up! Bait and Tackle Store.

The Hook-Up!, located on Route 6A in Orleans, has been thought of as the Cape’s premier offshore sport-fishing service since 2001. The merger enables the Goose Hummock Shops to provide their customers with an expanded spectrum of services involving offshore fishing.

In addition to the increased line of products the two stores bring together, Hook-Up! customers will now have access to marine repair services and storage, rod and reel repair, charter booking services and even boat brokerage services, provided by the newly formed Goose Hummock Yacht Sales, all from the premises right in Orleans.

The Hook-Up! was co-owned by Captain Eric Stewart and Clifford Hampton. Capt. Stewart, has joined the staff of the Goose Hummock as Business Development Manager and is enthusiastic about the prospect of a better, more comprehensive set of products and services for the

offshore fisherman. He stated, “Joining The Hook-Up! with

the Goose makes the most sense for my customers and guarantees the same level of service and product selection that you have all become accustomed to having. Danny and I are very excited about this merger and are really looking forward to our future with the Goose”.

Goose Hummock owner, Phil Howarth, is also excited about the merger, seeing this as an opportunity to start a new facet of the store, Goose Hummock Offshore, focusing on outfitting the tuna and Canyon fishing enthusiast. Howarth points out, “The Hook-Up! has a fantastic reputation for its offshore capability and service, Capt Eric is a highly acclaimed Tuna fisherman and indeed I caught my first Tuna on his boat with Cliff!.  Store Manager Danny Jones is also coming over to the Goose and will act as Store Manager here alongside Keith Prodgers“.

The Goose Hummock has been operating in Orleans at the same location since 1946, providing the Cape Cod’s outdoorsman with a full line of products and services for a variety of outdoor sports, including fresh and saltwater fishing, boating and marine repair, kayaking, camping, and shooting sports.